Book Review: The Brandful Workforce: How Employees Can Make, Not Break Your Brand

Disclosure: I got this product as part of an advertorial.

Product Description:

Book Description:
A Brandful Workforce is a workforce that works FOR your brand, not against it. This book is a practical “How-to” guide for organizations who genuinely want an authentic brand, both inside and out. Companies need to engage more than their customers in evolving their brands. The workforce is the missing link to, not just -successful branding – but success period.

Even if you have a brandful workforce, this book can show how to keep it that way. In addition, find out how to attract brandful employees and how you and your employees can become brandful. It’s a win-win for everyone.

The Brandful Workforce is not your ordinary business book. This may be the first interactive business book that’s packed with links to videos and ongoing discussions.  You can also purchase an online version so you can get the most out of this book. Join the discussion at www.brandfulworkforce.com/book.

Audience:
The Brandful Workforce is for every kind of organization — private, public, nonprofit, large or small — in every industry. This is a “must-read” for CEOs and leaders in marketing, branding, advertising, corporate communications, social media, strategy, innovation, digital, corporate social responsibility, and human resources. It’s also relevant to any employee who wants a meaningful work experience.

Author:
Julia Gometz is a former Wall Street mediator and human resources executive at JetBlue Airways. She has collaborated with colleagues at Fortune 500 companies, government entities, and nonprofit organizations. Gometz is multilingual and an accomplished international speaker. She received an undergraduate degree in International Relations from Emory University and a master’s degree in Conflict Analysis and Resolution from George Mason University.

MY REVIEW:

This book was full of information that is useful for all people entering or currently in the workforce. It helps guide the reader on how to build up their business. Not only is it a useful guide but it is also interactive that has images, links and maps on how to build up your business. 

The maps to success that this book contains are valuable tools that anyone looking to grow their business needs. The layout of the chapters in this book are very organized and easy to follow.

The main thing that I took away from this book is the skill i gained by looking at my business/ product verse another. It's basically a different way your product/ business can stand out against your competitors.

I also really enjoyed the checklists that were included in this book. It helps the reader follow the specific steps to achieving the goals set.

All in all, I found this book very beneficial and easy to read and follow. I give this book a 5 out of 5 and recommend it to everyone! I received one or more of the products mentioned above for free using Tomoson.com. Regardless, I only recommend products or services I use personally and believe will be good for my readers.